Everyone wants to look for branded stuff. If we were to create famous brand names, we need lots of money to be poured into publicity and advertisements to ensure the brand name is visible everywhere. The more you see the brand in the advertisement domain, the more “trust” presumption you have on the brand. That is what we coined as psychological advertising, where repeated exposure to a brand will drive the emotion and wants of an individual into believing there is a great perceived value waiting to deliver from that brand. However, it may be an overrated or worse, a mere hype with no values generated as seen with popular brands like NOKIA during a brief period only to be presumptuously shaken and left to wither over time. 

Any hefty investment costs which pour into advertising media or social media will eventually pass on to the consumers as every company which endures this path has to recover the cost spent by selling the product higher. The so-called “premium” brand is where consumers will have to pay extra for the same product manufactured from the same factory. For example, handphone brand names like iPhone, Huawei, and Xiaomi are all produced from the same factory named Foxconn of Taiwan, a well-known global multinational electronics contract manufacturer. In terms of quality, all these handphone brand names are as good. The differences are likely in their branding, features, customer sales, and after-sales services that will dictate the different price premiums in the market accordingly. Cynically, brands named on the handphone can be admired and seen visibly, while the brand name for tiles is concealed to the back of tiles and not revealed once laid on the floor.

Periodically, big branded tiles names in the market can still suffer from quality, delivery, and service issues. It is all about their immediate remedial action to correct the disputes and ensure no repeated mistakes again happen. All these need a quick and responsive corrective measure on their public relations protocol before the problem becomes viral in this age of the internet.

A competent and effective tile brand is all about having you as the consumer in mind. There are very focused on your needs, listening intently to your wants and delivering the goods and services to their best ability. Choosing a good tile brand is easy if we spend more time searching and asking the right question. By doing so, you can still enjoy good quality products, professional services, and even better savings if you know where to look for them.

What is the consideration before deciding which is the best tiles brand suited for you?

Here are the 7 pointers for consideration:

1. Aesthetic Look: This is where a person first falls in love with a tile design at first sight. The emotional nature of a person is attracted to the beauty of the tiles. If the tiles brand carries more varieties of tiles that a person is interested in, the more you will find whether the tiles brand is the one meant for you.
2. Quality: The next appropriate step to look for is to check whether the branded tiles have good quality products or not. You can request a copy of the product certificate from them and check if it is certified by the governing bodies, along with the accompanying test reports. Delve into the numbers in their test reports and compare the results with a few other tiles brands. Look at which has a better standard before deciding for yourself on the correct tile brands you want to settle in.
3. Reviews: We can choose the best tile brand if we perform research for online reviews on the credibility of the tiles brand name available in the market. Read reviews from the internet on how happy or unhappy a customer has with the brand. Look at those professional comments that are genuine on the experience they like or dislike with the tiles brand. This exercise will give you a general idea of how these tile brands are stacked-up with one another.
4. Professional Sales Services: We are human beings that deserve respect from one another. We need someone apt, knowledgeable, and responsive to greet us and resolve our requirements within an agreed time frame. Observe how the organization as a whole works, from the front sales office to order processing till delivery of goods, attend to your needs every step of the way. You can rate them online whenever you are happy or unhappy with the service level. At the same time, we are also helping others by recommending the best tiles brand available in the market.
5. Convenience: We can check whether they are available online and easily accessible whenever you have any inquiries. Can we reach out to them with ease and be reverted promptly? Can we view the product samples clearly or make any purchase decision from the comfort of your home? These are the right step forward for prominent tiles brands in creating a whole new brand experience for consumers to enjoy ever since the pandemic begins. Convenience is key. If someone can serve you anywhere and any time, you are most likely in for a good tile brand.
6. After Sales Services: What about after delivery or installation, and do you still need help? A good tile brand will always be there answering your question or attending to your problems. Again, please check if they have after-sales services in their organization or a technical team who can help attend to any technical issues in the future. Ask if the company can provide you the information on the dos and don’ts of your tile product before, during, and post-installation before deciding on which tile brands you are opting for eventually. Always stay prepared.
7. Successful Projects Completed: A good tile brand has a lot of pictures or images of completed projects to share with consumers for building a trusted tile brand. Ask for picture images of the said tile product used in the projects and compare it with the actual samples. Look out for long completed projects that stood the test of time in withstanding the wear and tear of human traffic. If it is still in good condition after all these years, it only means that you are opting for a good tile brand.